There is no doubt that video on social media is an important part of a successful long-term content marketing strategy. After all, video content is what is driving today to a large extent on the Internet. And it will continue to do so.
Look around and you will discover that more and more brands are using video to connect to the target audience and create a relationship with them. That simply wouldn’t have been possible with traditional content.
What makes the video even more important for content marketing is its growth on social media. Shares and video views on various social platforms have only increased over the years.
Suggestion n. 1: loading of native video content
However, when you do, try uploading and sharing native videos on Facebook instead of posting direct links on YouTube. Why? Because it has been found that native videos perform 10 times better on Facebook than on YouTube links.
In a large study conducted by Quintly, which analyzed 167,000 FB profiles and 6 million posts, it was discovered that Facebook native videos received 478% more shares and 110% more interactions.
There could be two possible reasons why native videos are going better:
- Native videos start playing automatically as you scroll down your feed, while YouTube videos must be played manually.
- Native videos are played in the Facebook environment, while YouTube videos are played on an external page and users leave the Facebook platform to watch the video.
Suggestion n. 2: sharing of short, value-oriented videos
Want more involvement from your video on social media? So try creating short, useful videos. If done right, these videos can help your brand attract the right kind of attention, spread brand awareness and even improve your organic reach.
Is short-lived social media video widely used? Obviously. Just look around to find a range of video formats produced and shared on various social media platforms. Just from those 60 seconds of video on Instagram to 2 minute information videos on Facebook. Short videos are popular because they work .
According to a research done by Hubspot, here the most recommended times for videos on social media to get the best results:
- Instagram video: 26 seconds
- Twitter video: 45 seconds
- Facebook video: 1 minute
- YouTube video: 2 minutes
The success of social media content revolves around instant gratification.
Social media users today want …
- Consume content without losing much time
- Keep track of the latest events around them
- Be informed about topics of interest to them
One of the most effective ways to harness the power of short video content on social media is to focus on creating instructional videos or how to shed light on how your product works or help viewers understand how you have the solution to their problem.
Suggestion n. 3: create the first 10 seconds to get their attention.
According to a study conducted by Microsoft, it was found that the duration of human attention was reduced to 8 seconds by 12 seconds in 2000.
The point is that you have to do everything possible to attract your viewer’s attention within the first 10 seconds (or less) of your video.
When designing the content of your video, keep in mind that a certain part of your audience may leave abruptly in the first few seconds . This is why it is necessary to write a script that allows them to stay until the end.
If you can capture the attention of your viewers in the first 10 seconds, you can easily lose a ton of viewers as they run along their feed, looking for another video. If your video fails to engage your audience immediately, it is likely that a third of the viewers can slip away.
Suggestion n. 4: focus on telling a story
No matter what product is sold, we generally don’t like being bombarded by cold calls or seeing TV advertisements that are irrelevant.
Today, it’s all about who can tell the best story and engage its audience. That’s right, storytelling has turned into a powerful new sales plan that is getting real results. And the video is helping us to tell better stories.
Here are three basic steps to follow to implement storytelling via video on social media:
- Introduce the right kind of characters to create a connection or connection with the viewer
- Add a view that helps you capture and hold the viewer’s attention
- Have a resolution to help viewers understand what you want to convey with the story
