SEO is an abbreviation of Search Engine Optimisation. It refers to the steps taken to make a website visible to a search engine. We all know that there are plenty of websites that exist on the internet today. However, all of them cannot appear on the first page of search engine results. Those that manage to appear among the first five positions have been thoroughly screened and have probably undergone proper optimisation from a reputable SEO company.
Most visitors only look on the first page of the search engine results and will not bother to open the remaining one. Therefore, there is a need to strive toward making your website appear on the first list of the search engine results. The following are the most important tips that you need to know when doing a search engine optimisation for your website.
Important tips when doing search engine optimisation
- Get rid of things that slow your website
Your website’s speed is critical in determining the number of visitors that are drawn to and stay on your site. A slow-loading page usually frustrates visitors and will in turn discourage them from transacting with your company. This is due to the fact that potential customers deem a slow-loading page to be untrustworthy. Based on the research carried out, about 40% of visitors abandon a site that takes three or more seconds to load.
Site speed is among the major factors that determine the ranking of websites for more than ten years now. Thus, you need to remove all the unnecessary content that is slowing down your website. All plugins that are not in use should be deactivated, and decluttering should also be done on the sidebar, while leaving behind essential widgets.
- Link to websites with relevant content only
You also need to link your site to other sites with relevant content. Most people will argue that doing this will only take your potential clients to other sites. However, this is not the case and you are encouraged to do it as much as possible. Providing links to other websites helps your visitors to find more information that may not be available on your site. As the ancient proverb puts it, “scratch my back, I scratch your back” thus, if you want other companies to put your links on their sites, you first have to put theirs on your own site.
- Use web analytics
After you have set out all your search engine optimisation objectives, you should then have dedicated software in place to keep track of what is and is not working. Fortunately, there are several tracking software solutions to choose from that can help you track your success.
- Have unique meta descriptions
Lastly, you should ensure that your meta description is unique on every page and informative. You cannot have the same meta description on all your pages because different pages talk about different content.
How much does it cost to do search engine optimisation?
Search engine optimisation can either be done in-house or outsourced to another company. For in-house, you have to train some of your employees on how to conduct search engine optimisation. This may consume a huge amount of time and money before you can actually see the results. However, outsourcing the process to a third party company will help you to avoid the trouble of looking for labour, necessary tools and even permits. Thus, you will focus on other matters while the outsourced company helps to put your website on the first result page. Implement better search engine optimisation strategies with the help of professionals.
